I’m a born-and-raised island girl from Trinidad and Tobago. I’m also super proud to have been one of five people selected to be mentored by Gary Vee and his professional network.
But what I’m most proud of is the work I’ve done in the past few years serving over 185 entrepreneurs throughout the Caribbean. This work has made me realize something that I’ve unconsciously been learning since I was 4 years old – that entrepreneurship can be a powerful vehicle for greater financial freedom, economic equality and social change.
You may not know this but I grew up in poverty. When I was a child my grandma would wake me before sunrise on Saturday mornings to go to the local market. Not to buy, but to sell. Obviously as a child I did not want to do this. I don’t think my grandma wanted to do this either. But because our family felt ignored by government and forgotten by the world, we really had no choice but to tap into our entrepreneurial spirit to survive. This resilience, this unbreakable hope that is the heartbeat of entrepreneurship, is something I’ve also seen in the hundreds of entrepreneurs I’ve served. If you’ve started a business or if you’re thinking about starting a business I’m certain you know exactly what I mean.
While my personal and professional experiences taught me that yes, the world can be an unequal place, it also taught me that entrepreneurship is an effective and practical path to create a more equal world. In the past year I’ve worked with non-profits that also believe this. It doesn’t matter if it’s the area of girls education, climate resilience, survivors of gender-based violence or agri-preneurs, these non-profits are seeing that people don’t want handouts, they want the opportunity to build a business that gives them the ability to take care of themselves and their loved ones.
After serving almost 200 business owners as a marketing coach and consultant, I’ve realized that as entrepreneurs we have similar needs in terms of the support we require to grow our businesses. Because of this I’m creating a non-profit and an ed-tech platform to serve hundreds of Caribbean entrepreneurs. This platform will provide resources to reduce the barriers to starting and scaling a businesses. You can learn more about this project here.
While entrepreneurship doesn’t solve all of life’s problems, the financial freedom and time flexibility it offers can completely change your life. It’s why I’m so committed to using all the lessons and insights I’ve gained to help ambitious people like you build successful businesses so that you can continue to empower yourself, your family and your community.
If you’re ready to learn the steps, strategies and insights that will help you grow your business, I’d be honored to help.
©2024 AshleyCaron