My experience serving over 180 entrepreneurs has led to this insight- Micro and Small Enterprises (MSEs) face similar challenges like poor financial management, slow adoption of digital technologies, lack of digital marketing capabilities, poor product-market fit and resource management and low levels of environmental sustainability. These challenges have been compounded by the Covid-19 pandemic, which an IDB study states has negatively impacted 90% of businesses. 

After considering these factors and acknowledging that many entrepreneurs cannot dedicate months and years to acquire new skills, I realized that a mobile application may be an effective solution to overcoming many challenges faced by entrepreneurs.